This one’s all spec. When the pandemic first broke out, I wanted to remind people of the simple steps to stay safe. So I wrote up some lines and proposed it as a local awareness campaign. But, alas, it never made it beyond the initial stages. So I’ve formatted it here as spec work instead. I focused on headlines that entertained without getting too punny. I customized the body copy and CTAs to flesh out the thought. And I branded the whole kit and caboodle as an Ad Council campaign, lending extra gravitas.