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Michael P McCoy
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Kansas Health Foundation: Just Like You Book

CREATIVE DIRECTION: I helped the creative team concept, present and execute this cool and smart piece. Our client asked for a booklet to help Kansas families make reading and literacy a part of their lives. We proposed creating a narrative children’s story book to entertain as well as educate. I guided the team’s work every step of the way as they scripted, illustrated and designed. The result? Two Gold ADDYs. A delighted client. And a successful distribution of printed and digital books to Kansas families.

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© Michael P McCoy