This one ALMOST lived, but in the end didn’t make it to production. It was smart and cool though, so I’m still proud of it. I conceived it as a summer grilling promotion for regional grocery stores. The idea was to create a POP grill display in the meat department. It would use motion sensor technology to light up and sizzle when a shopper walked by.
The line itself is short, punchy and plays off the action of the display. But I’m also proud of this piece because I actually prototyped this sucker (with a little help from my friends). I programmed it in Arduino with a PIR motion sensor. I copy/pasted open-source code and manipulated it to pulse from orange to red. And then I bolted it all into a mini Weber Grill to present it to the client with style. Cost and logistics prohibited us from manufacturing it (damn). But the client still got a big kick out of the passion we showed for their business, so it paid off.