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Michael P McCoy
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Cargill Protein: Ignite Your Summer

This point-of-purchase prototype never made it to production, but I’m still darn proud of it. I conceived it as an in-store promotional sign that would use motion sensor technology to light up and sizzle with sound as shoppers walked by.

I actually prototyped this sucker myself in Arduino with a PIR motion sensor. I copy/pasted open-source code and manipulated the light signal to pulse from orange to red. And then I bolted everything into a mini Weber Grill and presented it to our client for some surprise and delight in a stale status meeting. Cost and logistics prohibited us from manufacturing the concept, but the client loved the passion we showed for their business. So I’d call that a win.

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© Michael P McCoy