When Diversity Kansas held its Walk for Unity event (being biracial myself), I wanted to help. So I made them this poster. The visual metaphor shows folks from different walks of life joined together hand in hand — er, lace in lace.
My creative partner and I made these posters for his friend’s boxing gym in Lawrence, KS. We wanted viewers to know they’d be so close to the action, they’d almost feel like they were in the ring. We had no budget for photography, so we smashed our faces right onto a scanner bed and got the imagery we needed.
I love using design and advertising to support my community. I read an article about the Kansas Food Bank’s need for these specific non-perishable food items. So my creative partner and I developed this concept and approached the food bank. Within a few weeks, these ads were executed and running in our local paper. The food bank received the extra donations they needed. And we got a renewed sense of purpose.
When TiVo unveiled the Bolt — their unique, lightning-fast media box — people still associated the brand with old, stodgy first-gen DVRs. These pitch materials positioned the O.G. TV box as a sleek, agile challenger. And some fun, TV-content banner ads rounded out the campaign.
With some grad school friends, I helped develop this digital platform that let users search for nearby food trucks. It also helped food truck vendors find the best spots to set up shop. As part of the small team, I wore many hats: visual designer, UX/UI designer, UX writer and content strategist. Through sleepless nights and sheer willpower, we got our app designed, coded and accepted into the App Store — with no delays — in under five months.
This point-of-purchase prototype never made it to production, but I’m still darn proud of it. I conceived it as an in-store promotional sign that would use motion sensor technology to light up and sizzle with sound as shoppers walked by.
I actually prototyped this sucker myself in Arduino with a PIR motion sensor. I copy/pasted open-source code and manipulated the light signal to pulse from orange to red. And then I bolted everything into a mini Weber Grill and presented it to our client for some surprise and delight in a stale status meeting. Cost and logistics prohibited us from manufacturing the concept, but the client loved the passion we showed for their business. So I’d call that a win.
As creative director of a hella-talented team, I guided the creation of this ADDY Award-winning promotional cookbook. It celebrated Latinx family legacies through personal stories and authentic family recipes. ¡Buen provecho!
INTRUST Bank wanted to reinforce their position as a caring member of our community. Our strategy was to increase positive sentiment by highlighting moments of gratitude. I added the thematic framework of a community mural to bring the visual pastiches together. This gave the spot shape and cohesion, tying the story together visually and providing a fun payoff.
As much as I dig digital touchpoints, I’ll jump like a power center to make fun physical pieces. When March Madness came to town, my team helped the NCAA promote it in local restaurants and bars. We created all the typical fare like coasters and posters. But I wanted to push things further and make something unique and interactive — offline. After a few hours of sketching and folding, this tabletop tiddlywinks game was born.
