I designed this campaign to increase lift ticket sales for a Lake Tahoe ski resort.
I found the project creatively refreshing precisely because I wasn’t given free rein to do whatever I liked. I adhered to many restrictions and mandatories on this project. While some might find that limiting, I find it inspiring. I often hit creative pay dirt by pushing off of boundaries.
As the great philosopher Garth says: At first it’s constrictive. But after a while, it becomes a part of you!